As the international financial crisis continued to deepen, the economic recession caused by weakness of Fragrance Flavor and product demand appears, Aroma Chemicals and flavor of China's export orders declined significantly. At the same time, Aroma Chemicals and flavor of the export are also facing increasingly stringent environmental requirements. Aroma Chemicals and flavor industry, how to adjust their development strategies and enhancing the "cold winter" capability? On November 27 in Shanghai at the first China Association of Fragrance Flavor Flavor Summit Forum on the technology and market, industry experts stressed that the use of green technology transform and elevate the essence of China's synthetic perfume industry, is the most urgent and feasible countermeasures. It is understood that the current variety of recognized international spice flavors there are about 5,000 commonly used raw materials are also 3,000 or so. Such a huge number of varieties of any one country and companies can not all of their own production, require a global procurement and configuration, which determines the production of perfume essence of regional complementarity. Since the 90s of last century, with a large number of Aroma Chemicals and flavor technology patents expired in succession, and many multinational companies have a monopoly on the original narrow their Aroma Chemicals and flavor production, thus contributing to the China Association of Fragrance Flavor markets, particularly Aroma Chemicals and flavor market, rapid development, China's market share of Fragrance Flavor and expanding bulk Aroma Chemicals and flavor products also have been out of the domestic self-supporting, and strive to complete the narrow concept of product, active participation in international cooperation and competition. At present, vanillin and ethyl vanillin export volume accounted for 40% of global supply for more than maltol and ethyl maltol has occupied most of the international market, synthetic camphor, piperonal, Raspberry ketone, benzene, alcohol, coumarin, synthetic sandalwood, Jiale musk, musk and other spices flavor varieties of T the proportion of exports is even greater, our country has become a major global supplier of Aroma Chemicals and flavor. Referring to the current fragrance and flavor of China's export products, particularly food products spice flavor the problems faced by the former chief engineer of Shanghai Institute of Fragrance Flavor and professor-level senior engineers Hong-Fu Shu believed that foreign manufacturers of products in the control of harmful impurities has become increasingly harsh, product standards are strictly limited in the types of rapid growth of harmful impurities. For example, China's export to cinnamic aldehyde Preparation of Benzaldehyde natural level, but had containing traces of benzene had been returned; to hydrogen production dihydro coumarin coumarin, because the coumarin content of more than foreign manufacturers can not control standard exports; exports to the United States B-bit and B bit phenyl ether, anisole is also a result of high levels of naphthalene have been returned. Expert analysis of international spice fragrance and flavor products contributed to the export of hazardous impurities exceeding the frequent rejection reasons: First, the production process itself causes. Preparation of hydrogenation, such as coumarin dihydrocoumarins later, as raw materials, there are still residual in the product coumarin, foreign producers can control the content of 50 to 100 mg / l, while the domestic use of existing technology products coumarin content of up to 1000 mg / l or so, reduce the impurity content is very difficult. In recent years, China's Aroma Chemicals and flavor industry in large scale products, and the old plant on the investment process to repeat more, while research and development of new varieties and old products, a major process modification research efforts and commitment are clearly insufficient. Second, improper use of packaging materials or mismanagement can also cause undue excessive harmful impurities. Therefore, the manufacturers repeated experiments, strict management and use of packaging materials meet the requirements is vital. In addition, Aroma Chemicals and flavor companies environmental governance needed to be strengthened. Many small and medium manufacturing enterprises, "three wastes" a bad governance, a number of serious pollution of the production capacity there have also been large and medium cities from the shift to medium and small cities. Intense competition in the international spice market, intensified competition in domestic enterprises, resulting in the output of China's proliferation of v and flavor, while the prices are falling dramatically, many companies are forced to continue to expand the scale and reduce costs to maintain the company's survival. To change this situation, the most urgent and most feasible approach is to actively use the green and environmentally friendly technology, manufacturing high-end products. China in a number of large v and flavor products, such as the Turks and Turkish ketene ketone, dihydro-methyl jasmonate, cool taste of artificial agents, Lyral, new Campholenic aldehyde derivatives such as, production process has not been achieved a major breakthrough, so the current should be given special attention to such products research. It is only through technological innovation, new green technology to replace the original backward technology, environmental protection products to replace the current low-end products, Aroma Chemicals and flavor industry, high-quality, low-cost and environmentally friendly goals can be achieved.